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Voice Over Talent, a Hidden Industry
We are all familiar with Voice Over ads or descriptions; but, it may be fair to say that the majority of us do not see them as intrusive or distracting. In fact some of us are not really aware of them. When you watch TV or listen to the radio we often will hear an advertisement about a product done is a smooth voice. Most of the better voice over ads are in fact presented to give the aura of someone speaking to an individual.
It is an art form that is actually a very lucrative part of the PR world. Estimates of up to $2 Billion a year are invested in Voice Over production. The people who are the “voices” are often referred to as, “Voice Talent”. And talent they are. It is a subtle but skilled form of acting. Next time you hear a voice over ad take a moment to consider what was said and how. A product for a woman’s fashion voice over will likely have a sophisticated and de rigueur feminine touch. The guy selling tickets to the stock car races, less so. In fact he will be likely portray a macho; but, enthusiastic male who wants to share the fun he derives from such an event.
There are agencies, voice over talent and individual agents pairing people up to projects. Some voice over actors can make into the six figures. There are a couple of large agencies that enroll prospective voice talent for a given fee. They promote their agencies and prospective clients will approach them with a proposal for an ad. The role of the agency is to match talent to clients. One large agency in Canada has over 120,000 talent voice over personnel. Voice talent receive daily audition requests.
There was a time when all voice over work was done in studios. As a result several cities in North America became the central areas of this industry. New York Los Angeles and Toronto were three such centers. Now, with the growth of affordable and reliable computers the voice industry is moving to individual home studios. Voice talent can join online agencies, get on-line audition applications, produce and deliver the audition by uploading it online… all from home.
Today clients can search and find talent internationally. Agencies with strong reputations can now promote their potential to clients and voice talent on a world wide scale. It is a major but not fully recognized area in which world wide communications are changing how we interact.
By chance I recently discovered the world of voice over acting. It is most commonly used as an advertising medium. On radio one can hear voice over ads between programs and music. On TV it occupies a similar role with the addition of video content. And increasingly our internet world is welcoming voice over actors to promote anything from travel to new programs. As well voice over talent are narrators and play roles in video games and productions. It is a fascinating field with very creative people. And with the increasing sophistication and power of the internet voice actors can be continents apart and deliver exciting interactions.
In this technologically driven world, media is all around us. We see messages while watching television, browsing the Internet, driving on the freeway, and even while scrolling through Facebook. If we actually critiqued and analyzed each advertisement and every commercial, would we find that most were unique and inventive or that most fell somewhere between unimaginative and uninteresting? Some advertisements are fleeting, disappearing from our minds almost as soon as they appear on the screen without leaving any sort of impact or lasting impression whatsoever. Others, however, are one-of-a-kind art forms, provoking thoughts, emotions, and memories that send chills down our spines, cause us to clutch our loved ones tighter, and tug at our heart strings. Creative advertising is not far-fetched, but there are definitely some major elements to consider when trying to convey a message to an audience that they will remember and that will make them want to buy the product. Here are three of the factors that make up a creative advertisement.
It is crucial that the ad is original. If people see a commercial that is similar to another that they have seen before, then they will just be thinking about the other company’s commercial the whole time they watch. The purpose of the ad is not to make the audience remember another company or product, it is to make a lasting impression about the company or product being promoted. Originality is also important because it surprises the audience to see a commercial that diverges from the norm. Creative advertising is all about capturing the audience’s attention through uniqueness.
Explaining and elaborating upon the message is key, whether the explanation is through language, images, or video.
Emotional appeal is an important aspect of creative advertising because emotions create memories. If the audience feels something while watching a commercial or seeing a billboard, they are much more likely to remember the product. Emotional appeals can be any content that makes an audience feel happy, sad, nostalgic, tender, loving, driven, cheerful, or amused. These feelings will be attributed to the product that is being promoted and may prompt viewers to buy the product when they remember the advertisement and the emotions they experienced.
Creative advertising is everywhere in today’s media-crazed society, and it is achievable if the company is dedicated to the success of the product and to the quality of the message conveyed.
All the legwork has been done at this point. Business is registered, insured, and bonded. Your website is done and online. All supplies are purchased. You have great looking business cards and a fancy title of business owner. But wait – there are no clients!!! How do we get clients on a budget?
This part of the Starting a Cleaning Service series addresses some effective techniques that will get you a client. Please note that this is focused on a start-up who is on a budget – after all we want to start with less than $1000 altogether so the approach and the techniques are catered to a budget minded owner rather than a start-up that can afford thousands in advertising dollars.
Several companies offer free 30-day trials, free services, and other ways of advertising that do not cost you anything. One great example is Data Sphere, Inc. This company provides mobile ads, TV ads, online ads, as well as coupon distribution to multiple networks for $99 per month. They also offer a free 30-day trial, which is a great way for you to get some exposure and gain new clients. The focus here needs to be on the offer you make. We have found that advertising a special of 4 labor hours for $80 works tremendously. While this approach will not make you rich, it will get your name out there and it will get you work. In addition, many of those clients will become your recurring clients. About 50% of people who contact us through this system will have recurring cleaning needs.
Best part of this is that if you wish to be part of their powerful coupon network only, Data Sphere will let you do that for free. All you have to do is create a local saver profile and decide which coupons you want to offer. That powerful platform then presents your coupons to local residents and business – all for free.
Second and most effective way to gaining new clients is Groupon. Most experienced business owners will caution you to use this service, however, we have had a great experience with it, mainly because we researched how to advertise on it. Their advertising platform is one of the most powerful platforms in existence and it cannot be underestimated.
Main problem with Groupon is their 50% commission. This means that if you advertise 4 hours at $160 and someone makes that purchase, Groupon will take $80 and you get to keep $80. However, that is some very expensive cleaning time there and if you raise your rates to the point where you are actually making something, nobody will purchase your service. So how do we approach that?
We have found two approaches to be very effective for us. In the first, we sold 3 labor hour blocks for $90. After we paid commission, we received $45 for three hours. In the beginning, as owner operators we always went to these jobs with one helper. Helper’s salary with expenses was around $10.50 an hour so they received $16 for 1.5 hours and we kept $39 for our 1.5 hours. Now that is $19.50 per hour for the owner. The key to making this work was scheduling all clients who had a voucher on the same day. We found it the easiest to dedicate a Groupon day and schedule those customers only on that day.
Second approach is to make sure the advertisement itself asks clients to contact us before purchasing their voucher to ensure scheduling availability. Once they contact you and you find out that they are interested in your Groupon, offer them a better deal. For example if they pay $90 via Groupon, offer them an extra hour of work if they pay you directly. So they get four hours for $90 and you keep all the money by not having to pay the any commission.
There are additional, hidden benefits that you get by using this platform, which is why we made sure they received the best service possible. Most of the time three hours are not enough to complete their project so we end up billing all additional time at our regular rate. Furthermore, we found that 30% of those customers are looking for recurring services and those are the ones you want.
Since they are cost effective, you can do the marketing conveniently without incurring too many expenses. The man made material, vinyl is utilized to manufacture the signs. Featuring an amazing durability, superior quality and weather resistance, the signs are available in different colors, patterns and shapes. For instance, the banner is manufactured by the sign makers which can be used both indoors and outdoors.
Comprised in attractive shapes and colours, the signs are the most adopted marketing tool since they draw the attention of the potential customers instantly. You can get the supplies for making your own signs at further reduced prices. If you still opt for the traditional marketing techniques, then you be sure to lose some of the vital customers
Why you need the sign supplies?
Businesses now prefer to make their own signs by providing the sign supplies to the maker. Among the various marketing tools, banners and signs are the most cost effective marketing solutions. It is the low budget marketing technique. Too many online stores sell the supplies at wholesale rates. You can enter into attractive deals to buy the signs. In any of the business event whether it is a trade show, a conference or even a road show, sign supplies are an absolute ways to attract the attention. A large number of customers will visit your shop simply by seeing the attractive banner or the LED sign outside. So, think about its design and shape before you finalize make sure it highlight exclusively about your services and design. Make your first impression the best with an eye catching sign board.
How to buy the signage making supplies?
The sign supplies can be availed right from the retailers and the distributors. You can browse through the online websites to see the materials in which the sign supplies are sold. Businesses love to buy the fabric and the vinyl signs to draw the attention of the passers-by. Among the two, the vinyl is a more flexible solution. It can be mounted on the racks and stands just outside the store. When there is any grand trade show, you can mount the vinyl onto the lamppost and even use them near to the booth. Vinyl material is durable and weather resistant.
You can buy the different kinds of signage from available option like the L-Banners, racks and stands. As per the business needs, you need to buy the sign supply and get in touch with the reputed sign maker. One may expect to get the bespoke advertising solutions at reliable rates. Although the nylon fabric is lighter in weight, you should avoid it and choose only the vinyl material as it comes in better quality. Signs are an amazing way to boost the reputation of the company.